Machine Learning Classification Bootcamp in Python

Course Materials:

Download the course materials here.

Description

Are you eager to analyze marketing data and uncover meaningful insights?

Visualizing marketing data with Tableau can be a game changer—it’s a skill that can elevate your career and help you make smarter, data-informed decisions.

In this course, you will learn:

Which KPIs matter most in the marketing space
How to visualize key metrics effectively
How to create a demographic dashboard
How to analyze email marketing performance
How to quantify the impact of advertising campaigns

You’ll use Tableau to analyze marketing data through three hands-on case studies:

Data-Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis

These case studies will guide you through building impactful visualizations that reveal the key trends that matter most to marketing teams.

Content and Overview

This course explores how Tableau can be applied specifically to marketing data. The marketing space is rich with diverse data sources, and the ability to combine and visualize them effectively gives you a clear edge over the competition.

Through real-world business scenarios, the course emphasizes not just theory, but application—empowering you to practice what you learn and develop skills you can use immediately.

By the end of the course, you’ll be equipped to analyze marketing data, uncover actionable trends, and support the creation of a “Data-Informed” marketing strategy. These insights will be the foundation for building better, more targeted marketing campaigns.

What You Will Learn